Privacy policy for inner wild counselling

Website: https://www.innerwildcounselling.co.uk
Data Protection Officer: dpo@innerwildcounselling.co.uk

 

1. Introduction

 

[Business Name] (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, and share personal data from both website visitors and clients in line with the UK GDPR and EU GDPR.

 

2. Data We Collect

 

A. Website Visitors

 

  • Cookies (tracking, analytics, marketing)
  • IP addresses (for analytics or security)
  • Contact form submissions


B. Clients / Service Users

 

  • Name, email, phone number
  • GP and emergency contact / next of kin (special category data)
  • Session notes and service usage data (special category data)
  • Billing details

 

Special category data: Session notes, GP, next-of-kin, and therapy-related information are considered sensitive and are handled with enhanced security measures.

 

3. How We Use Your Data

 

A. Operational purposes (clients only)

 

  • Providing counselling and therapy services, including traditional, online, and eco therapy
  • Managing appointments, billing, and payments
  • Supporting clients via email, phone, or other contact methods


B. Marketing and Analytics

 

  • Tracking website usage for improvement (Google Analytics 4, Google Tag Manager)
  • Running advertising campaigns (Google Ads)
  • Sending newsletters or promotional communications (if consent is given)
  • Cookies and IP addresses are primarily used for marketing and analytics purposes. We will obtain consent for marketing cookies where required by law.

 

4. Data Sharing

 

We may share your data with the following types of third parties:

 

  • Cloud service providers – securely store client data and enable clear, efficient communication with clients, supporting the provision of a high level of service in line with professional guidelines.
  • Marketing platforms – manage analytics, advertising, and newsletters (GA4, GTM, Google Ads)
  • Payment providers – process billing and payments
  • We do not sell your personal data to third parties.

 

5. Video Consultation Platforms

 

We use Konfidens, a secure online video consultation platform, to deliver therapy and counselling services. Konfidens processes personal data on our behalf, including your name, contact details, and any information shared during sessions.

 

Konfidens is designed to meet GDPR requirements, featuring:

 

  • End-to-end encryption for all communications
  • Data storage within the EU, ensuring compliance with data protection laws
  • Access controls to restrict data access to authorised personnel only


Sessions are not recorded without your explicit consent. We do not sell or share your personal data beyond what is necessary to provide our services.

 

6. How We Protect Your Data

 

We implement appropriate technical and organisational measures to safeguard personal and sensitive data, including:

 

  • Encrypted storage for session notes and billing information
  • Secure servers and access controls
  • Restricted access to authorised personnel only

 

7. Your Rights

 

Under GDPR, you have the right to:

 

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your personal data (right to be forgotten)
  • Restrict or object to processing for marketing purposes
  • Data portability (receive your data in a structured format)


To exercise these rights, contact our Data Protection Officer at dpo@innerwildcounselling.co.uk.

 

8. Retention of Data

 

Client data (including special category data) is retained only as long as necessary for operational purposes and in line with legal obligations.

Website visitor data (cookies, analytics) is stored according to standard retention periods, typically up to 2 years for analytics and marketing purposes.

 

9. Updates to This Policy

 

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where required, communicated to clients directly.

 

10. Contact

 

If you have any questions about this Privacy Policy or how your data is handled, contact:
Data Protection Officer: dpo@innerwildcounselling.co.uk